Several thousand visitors are needed

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A limiting factor for server-side tagging is that not every advertising platform is ready for it yet. Many organizations will therefore opt for a hybrid setup for the time being. A 'normal' GTM container on the site and a server-side container. . Predictive algorithms become commonplace Previously, you had to hire a scientist and set up your own data warehouse to use AI. But in the near future, these functions will appear in common tools such as Google Analytics. In GA , the following predictive metrics are currently already available.

Chance of purchase Chance of User Attrition Yield forecast This makes it possible to target audiences where the chance of conversion is very high. Or exclude target groups where the chance of conversion is very low. At the moment, there are still conditions attached: on photo editor the basis of which the algorithm can make a forecast. . The 'regular' Google Analytics users are moving to Google Data Studio dashboards We can refer to Google Analytics users globally in different groups.



Normal' user Expert Profile generalist Specialist Frequency Monthly to Weekly Daily Application Making basic analyses Create in-depth analyses Reports Standard reports Create your own reports Design Set up thank you page Taking care of complete furnishing Google Analytics is currently mainly a tool for experts. And that is not strange. The number of reports has been drastically reduced. In many cases you have to make a custom report yourself and that is a significant threshold for many people.