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So he doesn't waste time searching through the entirearticle and only finds what he currently needs. Don't be afraid that thiscontradicts the fact that you want the reader to consume your article in itsentirety. Thanks to this "shortcut" you gain trust and subsequentsessions. You play your cards open, show what you're writing about and do it ina transparent way. So if the recipient is interested in a fragment of the text,there is a good chance that he will also read the rest and also go to otherentries. Why? Because he knows that he will immediately receive what heexpects. Table of contents in the article Table of contents in the blog article7. Information about the author Regardless of whether you run a blog yourselfor publish entries by various experts, it is important that the texts have asignature and a short biographical note, preferably with a photo.
It is a good idea to include information about the author Phone Number List that will indicate why he is a specialist speaking on a given topic. Thisprocedure increases the credibility of the article and increases users' trustin the entire website. Recipients are more willing to read such content becausethey feel that they have found a competent source of knowledge supported byauthority in a given field. Information about the author of the blog articleInformation about the author Inseparability of CM and UX – eZebra brand blog Anexample of the cooperation between content marketing and User Experience, andthe use of the above-mentioned procedures designed to attract the user'sattention and take him on a journey through the content, are articles on theblog of the eZebra online drugstore.

Clustering has been implemented, which involves assigningentries to thematic categories so that the user can easily find the issues thatinterest him. An example of using clusters on a blog Clustering example on theeZebra blog Each guide has a consistent appearance, so after entering aseparate entry, the user does not have to re-orientate himself in its structureand can easily start consuming the content. When designing the blog subpages,attention was also paid to navigation - the breadcrumbs visible under the topmenu allow the user to find out where they are currently. Moreover, you willexperience the same blog quality on both desktop and mobile devices. eZebraarticles take advantage of the opportunity to include multiple formats. You canread the linked table of contents surrounded by a frame, read importantinformation displayed on backgrounds that stand out from the rest.
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